Jerry Jones is a billionaire and owner of one of the most famous NFL teams, the Dallas Cowboys. Soon, he could also become a partner in a casino in the US state of Arkansas. Legends, the hospitality company he founded some years ago is looking to make a casino operator partnership. It aims to make a deal with the Cherokee Nation Business or CNB from Oklahoma and then launch a casino facility in the state. Jones established Legends in 2008 with his partner George Steinbrenner.
The then-owner of the New York Yankees died in July 2010 after a heart attack. Now, Legends plans to use the partnership to create a world-class complex of entertainment. The same should then fit toe to toe with other venues in the Legends portfolio. Furthermore, the operator will design and develop the same facility, as well as define its culinary experience. Finally, it will help the CNB organize and monetize non-gambling activities.
Stephen Jones, who is the Executive VC, Director of Cowboys Player Personnel and CEO of the team is excited about this possibility. He is also the son of Jerry Jones and he noted the family’s ties to the same state. Jerry Jones lived there between the age of three up to age 18.
The same connection, according to Stephen Jones, makes the project even more important for them and for the Legends. A decade ago, the company was set up to provide a superior experience for its guests. Now, there will be a chance for the company to do the same in the surging Arkansas casino industry.
Cherokee Nation Business Side
CEO of CNB, Shawn Slaton, said that the partnership with Legends will be a game changer. With their expertise in premier sports venues and live events, they will ideally accompany the tribal experience in gaming. Yet, the new facility will be in the position of the tribe, not the company. This is going to be a key means to ensure no conflict of interest with the NFL.
The same organization limits how much gambling business its team owners can possess. Arkansas voters approved a ballot that opened the door to casinos in the state in 2018. Right now, however, 11 counties are against the measure. One of them could be a problem for the Jones family and CNB – Pope Country. This is the preferred location for the resort.
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