In the US sports field, the word of the moment is “betting” and no team seems to be immune. Boston Red Sox seem to be the latest organization that got the same memo. This team is entering the gaming world with a developing agreement with a casino operator. The casino in question is MGM Resorts International.
Now, they created the first such deal in the Major League Baseball (MLB) franchise. The partnership will be a multi-year process that will include several important facts. The deal shows that the partner will provide MGM with branding at the teams Fenway Park. Their brand will also be present on one of the Green Monster field walls.
The casino will get airtime on the Red Sox radio as well as other media outlets that the team owns. The casino will get a chance to offer a unique experience to fans and customers at Fenway Park. the operator will also organize a series of promo events at their newest MGM Springfield venue located in Massachusetts.
Sam Kennedy, the president, and chief executive of Red Sox had words of praise for the operator. According to him, MGM set the standards in the entertainment and hospitality industry. This makes them a great alternative for the sports team and a clear choice for a partner. Kennedy said that the team and the franchise are looking forward to a long and fruitful collaboration.
On the other hand, MGM Resorts executives were busy sailing their ship into the sports betting domain. As a newly opened feature of the gambling industry, it was able to attract many people to the venues and states that legalized them. In addition, MGM was not holding back in trying to help itself attain a better position branding-wise.
This is why the company has made partnerships with three major North American leagues. These include the NBA, NHL, and MLB, as well as some individual teams. Still, MGM chairman and CEO Jim Murren underlined that the partnership with Red Sox could be special. This is especially true in the form of a unique experience for baseball fans across the MGM properties.
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