An “Integrated Resort” is a casino with a hotel and other facilities integrated. Integrated Resorts is sometimes shortened as IR or IRC (Integrated Resort Casino).
The term Integrated Resort Casino was first used in 2010 to describe Marina Bay Sands, and Resorts World Sentosa, the two casino resorts in Singapore.
The concept of Integrated Resorts is a lot older than the two casinos in Singapore. In the early 90s there were already integrated resorts in Las Vegas, although they were not officially called Integrated Resorts.
Integrated Resorts are mainly found in Macau, Singapore and the US.
Three Key Elements
Integrated Resorts have three key elements: integration, mass market, and scale.
The most important part of Integrated Resort is that it is an integration of one or more casinos with non-gambling activities. Normally Integrated Resorts include a hotel, a shopping mall, a conference centre and other entertainment facilities.
The second element of an Integrated Resort is the broad appeal of the resort to a mass market. An Integrated Resort will be interesting for both people who do like to gamble, and people who do not. Integrated Resorts are targeting a broad segment, which includes both locals and tourists.
The third key element of an Integrated Resort is the scale. Integrated Resorts are gigantic in scale.
Marina Bay Sands in Macau cost an estimate SIN$8 billion (almost GBP5 billion). The resort includes hotel with more than 2,500 rooms, a 120,000-square-metre (1,300,000 sq ft) convention-exhibition centre, and a 74,000-square-metre (800,000 sq ft) shopping mall. Other facilities are an art museum and two theatres.
Steve Wynn’s Mirage was in 1989 the first Integrated Resort casino. After the success of the Mirage more and more casino’s transformed into resorts. Nowadays the Resorts in Las Vegas earn more money with non-gambling activities than with the casino. The University of Las Vegas estimated in 2015 that the Las Vegas Resorts earned 35% of their reveneus from gambling.